Girls in Sport

Re-Branding – Visual Identity, Web & Concept
Girls in Sport works with practical tools and methods to create a sports culture which is made by, with and for girls and women. GiS is the mother organisation for different projects promoting the female sports world.

Lucy and Jenny contacted me to collaborate on their re-branding. After a solid briefing and surrounding world analysis, I presented them with three ideas and together we chose the final design.

The logo is based on the idea that GiS wants to build a stronger female sports world. Which is why the logo is constructed from different geometric elements that can combine to become the logo, illustrations or patterns.
“Vilket fantastiskt jobb du har gjort med hemsidan, Matthijs! Vi har fått en massa fina kommentarer när det gäller utseendet och formerna.”
Jenny Lidqvist - Founder, Girls in Sport
Interested in working together on a re-branding like Girls in Sport?

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