Insight gap developed a digital education to improve mental health by understanding ones feelings better. I helped them visualise and develop their ideas and started by created a unique brand for their product.
key visual
The four main shapes are based on the process of learning to control the different shapes needed to understand your feelings. The building blocks of awareness.
Why – Effect – Act – Handle
fonts & colors
A custom illustration style
applied branding
Product design & user interface design
Insight gap had developed a prototype before coming into contact with me. Together we decided that my branding would look great on the prototype, so I designed a user interface skin for their current product. Applying the visual language I developed at the start of the project. Both for desktop and mobile.
