The app to reduce food-related tummy issues. Tummy Lab is trying to revolutionise the way IBS patients are treated. With Tummy Lab you will be able to follow a 6 week, digital program containing daily videos, tasks and information about IBS.
APPLIED BRANDING & product design
informative sales material
I art directed an informative sales video we made in collaboration with HOY. I wanted to make sure the user feels that they can trust the product and the information it presents.
fonts, colors & custom icons
A custom illustration style
Custom illustrations can be found throughout the product, I ended up making hundreds of illustrations to support the audio part of the education and to use in-app at various places.
They goal was to make the app more humane and warm compared to the comparatively cold data management.
Color coded structure
With many repetitive elements, I designed an intuitive color coded system that would clearly differentiate the individual parts of the app.
Each color then had a designated symbol that was used consequently throughout the product.
